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Spatial co-ordinations are initially random, and will automatically re-arrange to minimize complexity based on distance between relationships. Mouse down and drag to pan. Right click on the strategic diagram toggles between motion and stationary. Hover over abstract node (orange) to view abstractions. Hover over leaf node to view corresponding narrative. Left click on the leaf node expands the narrative to view full text.

Narrative Analysis - Report

Key Focus

In a report this month, the World Economic Forum wrote that for developing countries, "the adoption of phygital solutions can foster inclusive development.". . Momentum Worldwide, a global marketing firm in New York that describes itself as an experiential agency, takes credit for coining "phygital" in 2007, but it didn't really take off ...

That became a necessity during the pandemic, when things like QR codes, digital payment options and contactless order pickups helped ease people's fears about contracting the virus. Plus, some say phygital captures how retailers are incorporating augmented reality and A.I ...

Momentum supporting factors

(phygital,virus)

(phygital,retailers)

(collier,phygital,neopets)

(collier,mobile)

(collier,phygital,mobile)

(collier,phygital,game)

(collier,phygital,curtains)

(collier,phygital,couches)

(collier,retailers)

(collier,neopets)

(collier,game)

Challenge supporting factors

(phygital,worldwide)

(phygital,solutions)

(phygital,new_york)

Work-in-progress supporting factors

(phygital,world_economic_forum)

(phygital,retail)

(phygital,pandemic)

(collier,phygital,retailers)

Time Period	Challenge	Momentum	WIP
Report	9.09	50.00	40.91

High Level Abstraction (HLA) combined

High Level Abstraction (HLA)	Report
(1) (phygital,worldwide)	100.00
(2) (phygital,world_economic_forum)	96.67
(3) (phygital,virus)	93.33
(4) (phygital,solutions)	90.00
(5) (phygital,retailers)	86.67
(6) (phygital,retail)	83.33
(7) (phygital,pandemic)	80.00
(8) (phygital,new_york)	76.67
(9) (collier,phygital,retailers)	73.33
(10) (collier,phygital,neopets)	63.33
(11) (collier,mobile)	60.00
(12) (collier,phygital,mobile)	50.00
(13) (collier,phygital,game)	43.33
(14) (collier,phygital,curtains)	40.00
(15) (collier,phygital,couches)	36.67
(16) (collier,technology)	33.33
(17) (collier,retailers)	30.00
(18) (collier,retail)	26.67
(19) (collier,neopets)	23.33
(20) (collier,korn_ferry)	16.67
(21) (collier,game)	13.33
(22) (retail,korn_ferry)	6.67
(23) (retail,clients)	3.33

Supporting narratives:

Please refer to knowledge diagram for a complete set of supporting narratives.

momentum - Back to HLA

That became a necessity during the pandemic, when things like QR codes, digital payment options and contactless order pickups helped ease people's fears about contracting the virus. Plus, some say phygital captures how retailers are incorporating augmented reality and A.I ...
High Level Abstractions:

(phygital,virus)

momentum - Back to HLA

That became a necessity during the pandemic, when things like QR codes, digital payment options and contactless order pickups helped ease people's fears about contracting the virus. Plus, some say phygital captures how retailers are incorporating augmented reality and A.I. ...
High Level Abstractions:

(phygital,retailers)

momentum - Back to HLA

Barry Collier, an entrepreneur who helped develop Neopets, a game with virtual pets, points to Ikea's mobile app, which allows people to virtually sample couches and curtains in their own homes before making a purchase, as an example of phygital innovation ...
High Level Abstractions:

(collier,phygital,mobile)
(collier,mobile)
(collier,phygital,couches)
(collier,phygital,game)
(collier,phygital,curtains)
(collier,phygital,neopets)
Inferred entity relationships (4)
(collier,neopets) [inferred]
(collier,mobile) [inferred]
(collier,mobile,phygital) [inferred]
(collier,game) [inferred]

momentum - Back to HLA

Plus, some say phygital captures how retailers are incorporating augmented reality and A.I.. . Barry Collier, an entrepreneur who helped develop Neopets, a game with virtual pets, points to Ikea's mobile app, which allows people to virtually sample couches and curtains in their own homes before making a purchase, as an example of phygital innovation ...
High Level Abstractions:

(collier,retailers)
(collier,neopets)
(collier,game)
Inferred entity relationships (2)
(collier,neopets,phygital) [inferred]
(collier,game,phygital) [inferred]

challenge - Back to HLA

In a report this month, the World Economic Forum wrote that for developing countries, "the adoption of phygital solutions can foster inclusive development.". . Momentum Worldwide, a global marketing firm in New York that describes itself as an experiential agency, takes credit for coining "phygital" in 2007, but it didn't really take off ...
High Level Abstractions:

(phygital,new_york)
(phygital,worldwide)
(phygital,solutions)

WIP - Back to HLA

In a report this month, the World Economic Forum wrote that for developing countries, "the adoption of phygital solutions can foster inclusive development." ...
High Level Abstractions:

(phygital,world_economic_forum)

WIP - Back to HLA

Which may explain why in the retail world, "phygital" has emerged as the buzzy alternative to "omnichannel" to describe the need for companies to excel at selling things both in stores and online. ...
High Level Abstractions:

(phygital,retail)

WIP - Back to HLA

That became a necessity during the pandemic, when things like QR codes, digital payment options and contactless order pickups helped ease people's fears about contracting the virus ...
High Level Abstractions:

(phygital,pandemic)

WIP - Back to HLA

Plus, some say phygital captures how retailers are incorporating augmented reality and A.I. ...
High Level Abstractions:

(collier,phygital,retailers)
Inferred entity relationships (1)
(phygital,retailers) [inferred]

WIP - Back to HLA

At the time, it wasn't clear how important online shopping would become but that changed as technology improved, Collier said.. . Some people are skeptical of the term ...
High Level Abstractions:

(collier,technology)

WIP - Back to HLA

Some people are skeptical of the term. John Long, a consultant at Korn Ferry who works with retail clients, thinks "phygital" is redundant with omnichannel - and is not as easy to say ...
High Level Abstractions:

(collier,retail)
(retail,korn_ferry)
(retail,clients)

WIP - Back to HLA

At the time, it wasn't clear how important online shopping would become but that changed as technology improved, Collier said.. . Some people are skeptical of the term. John Long, a consultant at Korn Ferry who works with retail clients, thinks "phygital" is redundant with omnichannel - and is not as easy to say ...
High Level Abstractions:

(collier,korn_ferry)

Semantics Relevance

Retailers Get 'Phygital'